In 1954, Ray Kroc was 52 year old milk shake machine salesman, saw a hamburger stand in San Bernardino California, and envisioned a massive new industry: Fast Food. He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes. By developing a sophisticated operation and delivery system, he insured that the French fries customers bought in Topeka would be the same as ones purchased in San Diego. Such consistency made it the brand that defined American Fast Food.
His is quite a long story, i will try to summarize it soon and you guys can enjoy the whole story!
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